Social media can be used to find out what people think of your product or service, gather market research, recruit, deliver better customer service, interact with customers, promote events and offers, show people what you do and to keep up with industry developments… and it’s all free!
Having an online presence raises your brand awareness, marks you out as knowledgeable in your field, helps you build and maintain relationships, and when people connect positively with you online, they spread the word. Which leads to good things. (more…)
If you follow my Twitter stream you may’ve noticed that on the 29th and 30th of March I was at the Social Media World Forum (#SMWF) at London Olympia. (more…)
Posted in: Event work
I often get asked about blogging. Clients or other Freelancers read Chaos Killer and wonder if it’s something they should do themselves. But just because lots of people blog nowadays, should you be one of them? (more…)
We all use email so surely we must all know how to use it properly right? Well you’d think so, but in fact a lot of people are making huge social gaffes every time they press send. (more…)
Posted in: Email tips
What is a social media strategy?
A Social media strategy is something you do around six months before you launch a social media campaign, and involves deciding what tools to use and how to use them as well as identifying your objectives – are you focusing on marketing, sales, product awareness, customer service, driving traffic or all of these things? (more…)
The end of the year is a great time to do a bit of a small business housekeeping, have a digital tidy up and get your house in order. These housekeeping tasks shouldn’t take long but this is the perfect time to set systems into place and start habits that will make a big difference to your business over the coming year. (more…)
If you’re a PC owner then you’ve probably found that the longer you’ve had your computer, the slower it is. Well there are actually a few different things you can do to make it run faster. They don’t take long and you can even schedule them to run automatically. (more…)
When I use a clients computer I often shudder at how cluttered their desktops are. They look like the image above which is actually the type of thing that’ll give a minimalist like myself nightmares. Most of the icons don’t need to be there at all and, when I’ve asked them why they have so many, they didn’t even know they weren’t vital to the running of their PC. (more…)