I’m going to say something quite geeky and sad now… I love my RSS reader. There, I said it. I must explain that the reason I love it is because it’s not your average run of the mill, boring Reader – I use Feedly which looks like a clean, glossy magazine page and is beautifully designed that it’s simply a pleasure to use. (more…)
I import lots of email accounts into Gmail (because it’s a one-stop productivity machine of awesomeness of course) and I often try out some of their related apps. I’ve already written about Boomerang for Gmail and today I want to tell you about Rapportive. (more…)
Social Media can be used to find out what people think of your product or service, gather market research, recruit, deliver better customer service, interact with customers, promote events and offers, show people what you do and to keep up with industry developments… and it’s all free!
Having an online presence raises your brand awareness, marks you out as knowledgeable in your field, helps you build and maintain relationships, and when people connect positively with you online, they spread the word. Which leads to good things. (more…)
I collaborate remotely and always advise my clients to import everything into Gmail. This gives them access to loads of productivity apps through Google Labs, the ability to share their calendars and email accounts, as well as access to a load of Google plugins. Here’s what I thougt of one of them – Boomerang. (more…)
If you follow my Twitter stream you may’ve noticed that on the 29th and 30th of March I was at the Social Media World Forum (#SMWF) at London Olympia. (more…)
Posted in: Event work
I often get asked about blogging. Clients or other Freelancers read Chaos Killer and wonder if it’s something they should do themselves. But just because lots of people blog nowadays, should you be one of them? (more…)
We all use email so surely we must all know how to use it properly right? Well you’d think so, but in fact a lot of people are making huge social gaffes every time they press send. (more…)
What is a social media strategy?
A Social Media Strategy is something you do around six months before you launch a social media campaign, and involves deciding what tools to use and how to use them as well as identifying your objectives – are you focusing on marketing, sales, product awareness, customer service, driving traffic or all of these things? (more…)